The Coffee Shop
MoreA café run like a production line. The design is modern and sophisticated, the kind we admire today, pushed to sterility: steel counters, minimalist furniture, bright overhead light that is soft and equal, and a muted palette. The customers are coiffed and dressed in tailored blacks, whites, greys and muted tones. They stand equidistant in two perfectly straight single-file lines that end at two digital tills staffed by near-identical baristas. The camera is static and symmetrical, with strict rule-of-thirds framing.
BetterThe new neighborhood coffee shop has wooden beams, light-toned wood and pink calla lilies on small tables set close enough to share.






















